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What's Your "Sweets" Story?
What's Your
Sweets Story?
Got a treat that makes people take a bite, look at it, and say dang, that's good? Or maybe it's your auntie's banana pudding, your neighbor's peach cobbler, or your coworker's koolaid- flavored pickles that make your lips pucker. America's favorite auntie, Nikki J wants your story. Talk "Sweets to Her", and she may come through!
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Creative
Pitch
Now show us what you've got. TikTok, Reels, a video shot on your kitchen counter, it doesn't matter how fancy it is. We want you and your dessert to do the talking! Show us why Nikki needs to visit, and people need to taste it.
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A video pitch (3 minutes or under)
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An original song or jingle about their treat or their story
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A poem or spoken word piece
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Original artwork or a photo story
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A TikTok, Reel, or YouTube Short
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Something else entirely, as long as it is original and creative
People
Vote
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Your pitch lands on the Sweet Wall, where the community votes on you and your sweets. The top pics land in front of Nikki!
The Tea
on Talk Sweets to Me...
Owner of Absolutely Edible Cakes and Catering for nearly 25 years, self-taught and unstoppable, Nikita "Nikki J" Jackson turns flour, sugar, faith, and sheer audacity into showstopping creations. Think a life-sized bride, a towering chandelier cake, and her legendary Sweet Potato Thang, all created in her kitchen with zero culinary school training. The chandelier cake alone, trended online for 17 days straight, landed in Jet and Essence magazines, and made headlines overseas. She's gone toe-to-toe on Gordon Ramsay's Next Level Baker, and she's been featured on local and national news time and time again.
Auntie Nikki's got receipts!
Nikki J's creativity and vibrant personality led her to launch a full social media blitz, wearing a shirt that read, "I'm gonna bug ya til' I hug ya," bombarding Keith Lee with videos and emails from friends and fans to gain his attention. Refusing to let up, he finally showed up! That visit alone has amassed over 750,000 likes and led to lines out the door at her bakery. The Sweet Potato Thang walked away with one of the highest dessert ratings he's ever handed out. Even Tamron Hall couldn't resist the flavor during a live tasting with Keith Lee beside her and Nikki J, America's Favorite Auntie, in the audience! That's the "Sweet Tea," and Auntie earned every single drop.
SWEETS WALL
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What's Your "Sweets" Story?